By using audio ads advertisers are able to integrate their brands into
audience's daily routines in a distraction-free environment.
Global podcast listening increased by
+40%
Global podcast listening increased by
+40%
Podcast audience is growing by the minute, globally!
In 2021, the number of monthly podcast listeners has increase by 15.5% among the
18 countries we break out, for a total of 383.7 million. In 2022, listenership will
surge again, to 424.2 million. (According to eMarketer)
What is
audio Advertising?
Audio advertising solution is ideal for advertisers who want to reach a broader audience
with their awareness campaigns by placing advertisements before or during streaming
music, news, and podcasts. In some cases, we may also offer the option of displaying an
ad while an audio ad is being played.
Types of Audio Ads
Audio Ads
Advertising can be placed in three different ways,
like video: pre-roll, mid-roll, and post-roll.
These are typically 15, 30, or 60 seconds long
with no visuals.
Ad Sequencing
Ad Sequencing
Tell a story through a serie of ads over time. These
are typically used by brands to create brand
awareness and contain a call to action to create
engagement.
Skippable Ads
In these ads, the advertiser is forced to grab the
audience's attention in the first 1-2 seconds of
the ad before they skip. Pre-roll and mid-roll ads
can have the option to be skippable.
Would you like to add Audio Advertising to your marketing
strategy?
It's never been a better time to start using this
rapidlygrowing tool in your business.